Saturday, April 8, 2023

world for collaboration was Staffonly

 Another to look towards the outside world for collaboration was Staffonly, which partnered with American footwear brand Ugg for its ‘Orbit Voyagers’ show. For the show, Ugg supplied styles from its Foamo Slide and Tasman series, further bolstering the otherworldly feel the brand wanted to portray. The concept for the shoes was co-created with industrial designer Ah Bin, who developed a concept that utilised 3D printing technology to produce silhouettes that took on gravity-defying forms. Like the shoes, the rest of the collection also drew inspiration from worlds beyond, particularly referencing the planet Saturn, as seen in the prominent use of looped details and ringed prints.

Meanwhile, other brands were simply returning to their home country after stepping away from Shanghai in the years prior. Milan Fashion Week attendee Shuting Qiu had taken to living in Europe for several months before coming back to the city to present her autumn/winter 2023 line, with the goal of opening up a new vision for designers. Her time in the Western continent was mirrored in her inspiration for the collection, with references to Czech abstract painter Frantisek Kupka, whose work appeared in the use of floral patterns and prints. Sustainability and tech were also present in the line, with 60 percent of fabrics made of more sustainable and environmentally friendly materials – as noted in a release – and artificial intelligence (AI) incorporated into the creation of bodysuits.

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Shuting Qiu AW23, Shanghai Fashion Week. Image: Dia Communications,Tube Showroom
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