Saturday, April 8, 2023

collaborations to a physical presence in china

 It must be noted that many of the brands presenting under Tube already have their own international presence, but opted to show at Shanghai Fashion Week this year to back the country’s revival and for their own convenience. A significant part of a handful of shows was notable collaborations with global brands. For Shie Lyu, who founded her brand in New York before moving back to China, this came in the form of a partnership with British designer Stella McCartney. While Lyu centred her theme around ‘Land Mermaids’, seen in fishtail inspired detailings, her idea to transform suit fabrics came from her creative corporation with McCartney, through which the duo have exchanged a set of their own designs for the other to freely modify. Like McCartney, Lyu also adheres to the concept of sustainability using her own zero-waste production technology. Her values were also present through support from Japan’s Ultrasuede, an artificial substitute for suede leather, which allowed her to use materials that are made to endure.

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