If you took a survey, most people wouldn’t really be able to tell you 
why they wear what they wear. More often than not, items and styles 
we consider favorable are usually just subconscious choices we’ve 
been making for as long as we can remember. We like them because 
they’re familiar and have become our go-to options, not necessarily 
because they portray an image we intentionally developed. 

But whether we have an interest in fashion or not, the clothing we 
wear sends a very loud message about who we are, well before 
we ever open our mouths to speak. Not just to others, but also to 
ourselves, and it’s up to us to decide whether or not we’re going to 
control that narrative. Our personal style doesn’t define our ability 
or what we’re capable of, but it influences how we feel and how 
we’re perceived. Best of all, it’s something that’s completely 
within our control!
An image that commands authority will look different amongst different 
industries, and will vary between personal preferences. So the notion of 
creating a standard set of dress code rules, or wardrobe must-haves, is a 
pointless exercise. It is the desired outcome that always remains the same: 
how confident we feel optimizing for how successfully we perform.
When it comes to inner confidence, often the right clothing can work like a 
suit of armor to give the extra boost we need to not just look the part, but to 
feel it too, and carry ourselves accordingly. Putting on formal clothing makes 
us feel powerful, and that changes the basic way we see the world and the role 
we play in it.
Our image is one of many tools available to help us succeed in our careers. 
When used correctly, it fosters the ability for us to feel empowered, comfortable 
in our own skin, and above all else – confident.